Before I start here again, let me rephrase my point again that I have been saying for the last few weeks, and I am writing this blog for God’s sake NOT AS AN EXPERT but as of my own experiences and nothing more. As suggested on last blog, this week too, yes, you guessed it right; I will be writing about social networking again and let me promise as well that it will certainly be the last blog about social networking for sure.
Although the virtual world is littered with several of social networking sites, the purposes it serves are almost the same and needless to say, you don’t have to be in each and every site to get maximum exposure. Involvement on just a few main sites will be more than enough to fulfill your social networking needs and we just have to use them in the best possible and proper way. Here is the list of my personal preference of social networking sites that I am currently using and the reason why and what I feel about them.
1. Facebook – It is mostly for family and friends, people post here almost anything that is happening in their life, and I did somehow neglect it at the beginning of my campaign for that very reason. Nevertheless, it has more than a billion users, that is a very big number at any aspects and that cannot be simply ignored for sure. Authors normally do have at least two accounts on Facebook, one for the family and friends, the other for the professional page, and one should be able to use both in the same way and pace. The best way to get involved in FB is to join those many groups of your preference, there are paid one and free one as well, and you really have to be pretty active in those ones if you are to get maxium exposure. Buying ads on FB is another way of getting exposure, but here it charges you on the reaches of people than clicks, which I think quite vague and you ended up feeling like you didn’t get enough bangs for your buck, and that is quite annoying. But because of its sheer size of community alone, we simply cannot ignore it, and should find ways to reach your final customers.
2. Linkedin – It is a networking site for the professional, it is mostly for professional networking, finding the right personnel and eventually the right job. In order to get noticed, you must have a proper profile page, post right and appropriate materials related to your market or profession, and attract the right audiences. Here, having a premium account alone will be enough for your needs, you can find as many people as you like and post as much as you can. The basic key of success in social networking, it is not me but the paid experts say, is engagement, you must remain engaged with other members as long as possible and the more you engage, the more exposure. You do that simply by liking and commenting on other members’ posting, post your own materials in a regular basis, and try to be part of the community by simply joining as many relevant groups as you possibly can. Unlike other networking sites, here you have to be a bit professional, post only the right stuffs, and refrain from posting family related photos.
3. Twitter – Due to limitation of maximum characters usage in Twitter, 140 to be precise, pictures and videos are far more effective than words, and #Hashtags play a key role here. Besides, you have to come up with the coolest sentence that will not only attract peoples’ attention but also force them to click, and to be honest, that is much harder done than said. I have heard many times people saying they have sold this and that through twitter ads, but I have reservations on that and I simply couldn’t figure out how that could be possible. There are so many tweets per second, it comes and goes even before you can blink your eyes, and how one’s particular ads can attract so many buyers at once. I personally think that twitter will only work if you have thousands of followers and the best ways to get them are to have your tweets with nice and attractive pictures, do as many tweets as possible, follow as many people as possible, and find as many followers as possible. Until you have more than tens of thousands of followers, e.g. genuine ones of course not the bought in ones, only then will it starts working on our favor, and before then, you should just keep on trying.
4. Instagram, Pinterest, Tumbler, & Google+ – As you can see on my official website, I also use them but at the minimal, and as I still have to find the right way to use them and generate more result, I don’t think I am qualified enough to write about them, and all I can say here is that as far as I am concerned, it is still in the learning process.
Although I have sold some books to my social networking friends, we should always keep it in mind that social networking sites are not the platform for selling books and it is mainly for well networking, making friends, and gaining exposure, so you could eventually be able to sell more books one day. It is also a great place for learning the trades, harnessing your communication skills, and making the right connections and friends. If you go there expecting to sell tons of books, you will be really disappointed even before you have actually started it and it is also a tricky place to be in if you are not fully familiar with it. It is also full of cheapskates, scammers as well as pretenders. Just like in our real world, there are also people who prey on good people, bully the vulnerable ones, and try to get advantage from the weak and gullible ones. Therefore, we have to be more careful while surfing through the social networking sites, tread warily and avoid childish mistakes. Be safe!
On the next blog, I will write about my other experiences on book marketing, and hope you guys will come back here again, thank you so much and take care!
TIM I GURUNG/AUTHOR AT ISSLCARE – http://www.timigurung.com